April 13 in history: the beta version of Google Calendar and the emergence of advertising posts in Twitter

13 April 2006 Google launched a beta version of the service Calendar, which 10 years later remains one of the most popular and demanded services of the company. Initially, to use it was via the browser, but today access to the calendar is possible using a Chrome extension with the help of mobile applications and embedded operating systems calendars. For example, Apple OS X.
April 13 in history: the beta version of Google Calendar and the emergence of advertising posts in Twitter
Modern Google Calendar interface
One of the unique features is the ability calendar event reminders via SMS. It is available in 80 countries and in Russia since 2010. All expenses on sending SMS-messages Google takes over. Prada now the primary method of steel reminders push notifications. If we talk about browser version of Google Calendar sample 2016, it makes extensive use of JavaScript and AJAX technologies, which respond to user actions becomes as fast as with a standalone, locally installed application.
Formally Google Calendar today marks a decade, but it should be borne in mind that from beta service was released only in 2009. So according to other estimates it will be 10 years, and 7. And not in April and in July.
April 13, 2010, Twitter began to sell promotional tweets, which originally displayed only in the search results. The innovation was referred to as Promoted Tweets, and was intended for companies wishing to convey their message to a wider audience.
April 13 in history: the beta version of Google Calendar and the emergence of advertising posts in Twitter
That looked like a typical Promoted Tweet
The introduction of promoted tweets is a first step towards monetization, which was initiated by investors. By 2010 the company could not make profits and worked solely through venture capital. The first companies, who had Promoted Tweets became Sony, Red Bull, Best Buy and Starbucks. But it is worth noting that today, Twitter offers more opportunities for advertisers, but is still running at a loss. According to data for 2015 net loss was $ 521 million dollars.

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