Referring to the estimates of the NPD Group, the source claims that in 2019, 5G smartphones in the United States accounted for less than 1% of all smartphone sales. Moreover, the situation in the second half of the year is significantly different from the situation in the first half of the year.
In the second half of 2019, Samsung, LG, and OnePlus launched 5G smartphones, and 5G coverage in the U.S. was increased. In fact, in the second half of the year, the number of 5G devices grew almost nine-fold compared with the first half.
“Prices for smartphones and the lack of a clear 5G use case were the main obstacles to buying in 2019, but we expect this to change in 2020,” the source quoted analysts as saying. “As 5G support becomes a standard feature in flagship models and begins to appear as an option in mid-range 5G devices, 5G adoption will grow and may begin to stimulate update cycles.”
It is significant that 5G awareness in the second half of 2019 reached 89%, while in the first half of the year this figure was 73%. In addition to growing awareness, 65% of consumers in the second half of 2019 reported interest in buying a 5G smartphone. Only 15% said they were “not at all interested” in such a purchase.