Caviar aims to buy Vertu

The Russian manufacturer of luxury smartphones Caviar, known for its extravagant versions of the iPhone, announced the purchase of one of its competitors – the phone line of the French jewelry brand Ouvri, created by designer and jeweler Inna Biton. However, the more interesting statement of Caviar accompanying this event – the company is considering the possibility of buying a Vertu brand.
Caviar aims to buy Vertu
Vertu's concept from Caviar As a result of the deal with Ouvri, the online store Caviar presents all 8 collections of jewelry smartphones Ouvri. The cost of the transaction was not disclosed.
Caviar aims to buy Vertu
Concept Vertu from Caviar As noted in the statement Caviar, its next step the company sees the potential acquisition of the brand Vertu. Based on its own data on the market share and sales level of Vertu, Caviar initially estimates this brand at 40 million euros and intend to begin negotiations with the investment company Bafeton, which Vertu belongs to in the near future.
Caviar aims to buy Vertu
Concept Vertu from Caviar

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