Samsung continues to take first place in the global soundbar market

According to estimates by Futuresource Consulting, a market research company, Samsung continues to occupy first place in the global market for sound panels or soundbars. Futuresource Consulting specialists began to analyze this market in 2014. Since then, the South Korean manufacturer has always been the largest supplier of these products. At the end of 2019, Samsung holds 21.8% of the market in monetary terms and 16.5% in supply.
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The development and production of sound panels is occupied by a division of Samsung Audio Lab, located in the United States.
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According to the manufacturer, he expects to further strengthen its position in the soundbar market thanks to synergies with branded TVs. In particular, with the 2020 QLED models, in which new and patented AI technologies have been used to improve sound and image quality. Allegedly, using TV speakers in conjunction with a soundbar to create optimal sound, Q-Symphony “will provide richer surround sound and provide consumers with Samsung’s most immersive sound to date.” Let’s clarify that this technology is available in Samsung sound panels, starting with the Q60T model, and in QLED TVs, starting with the Q80T. By the way, Samsung is also the leader in TV sales in the world, retaining this position for 14 years in a row.

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